The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

— Malcom Gladwell

Understand the Relationships!

Yes, cattle prices are high, but, it’s still very important to understand the relationship between the various classes before making your sell-buy! Our next online marketing course begins July 7. Come learn the specifics of Bud Williams sell-buy marketing in our easy-to-use online format. Read more here.

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January 9-March 9, 2026 online Proper Livestock Marketing course: Early bird price savings ends on December 9, 2025 (register soon for savings!). Registration closes January

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