School Information

For information about upcoming schools, visit our calendar page here.

About our Schools and Talks

We would be glad to talk to your group about stockmanship and/or marketing for any length of time. Shorter talks (one to two hours) can just cover the value and minimal basics. Longer talks (three to four hours) can cover the value and a few more basics.

A one day stockmanship school covers the value of stockmanship and gives you many good stockmanship tools to take home. A one and a half or two day stockmanship school provides much more opportunity for in-depth discussion on how to implement low-stress stockmanship into more areas of your livestock system.

A one day marketing school covers the basics of Bud Williams Marketing along with tools and files you can use in your own production system. A one and a half or two day marketing school provides more information, examples, and classwork so you can more fully understand the processes and how/when to apply them.

In our stockmanship talks and schools we will show a wide variety of video demonstrating using stockmanship on different types and classes of livestock at all our talks and schools.

We do not allow video-taping of any of our talks or schools. Feel free to audio tape if you would like.

Sometimes we include live animal demonstrations in our stockmanship talks, but often the entire stockmanship schools will be in a classroom. It might seem like attendees would learn better by seeing Richard actually work the livestock or having the opportunity to work with them yourself, but we feel our time is much better spent using video and discussion in the classroom setting. When a group of people is outside, side discussions start up, some people have trouble seeing, and others happen to be looking away when something important happens. Since many of the stockmanship tools are subtle, attendees will miss much of what happens because there is no "rewind" in live demonstrations! However, using film, we can show a clip over and over pointing out what was done and the result until everyone is clear on what happened and why.

If you think there might be a group of people wanting to come to a stockmanship, marketing, or combination school in your area, contact us and we can set one up there!

Speaking Fees

School Group Rate

If your business or group would like to have us teach at your event, we charge:

  • $2550 plus expenses* for a one day school (either marketing or stockmanship)
  • $3250 plus expenses* for a two day school (either two days of marketing, two days of stockmanship, or one day of each)
  • $4500 plus expenses* for a three day school (one and a half days each of stockmanship and marketing).

The business or group would be responsible for meeting room charges as well as any break or meal expenses. Please call 417-327-6500 to schedule a school for your group.

*Expenses include travel for both Richard and Tina, meals, and hotel.

School Individual Rate

If you have a group of interested people in your area and would like to set up a one, two, or three day school on stockmanship, marketing, or both, we would charge $300/person for a one day school, $400/person for a two day school, or $600/person for a three day combination school. Depending on the one-way travel distance from Bolivar, Missouri to your site, we would require the following minimum number of attendees:

  • up to 500 miles: 10 attendees
  • 500-1250 miles: 12 attendees
  • 1250-2000 miles: 17 attendees
  • over 2000 miles: call us

We would pay meeting room and attendee lunch expenses as well as our own travel expenses. Please call 417-327-6500 to schedule a school in your area.

Speaking at your Conference

If you would like us to come speak at your conference or seminar, please call us with the details, and we will provide a quote.

Our fee policy is backed by a 100% satisfaction guarantee. If you aren't happy with what you learn, your fee will be refunded.

Stockmanship School Outlines

One to Two Hour Talk Outline

  • What is the value of stockmanship?
  • What are the advantages to the handler and to the livestock?
  • Some natural instincts of livestock
  • Our attitude as we deal with our livestock

Three to Four Hour Talk Outline

  • What is the value of stockmanship?
  • What are the advantages to the handler and to the livestock?
  • The natural instincts of livestock
  • Predator/prey relationships (our instincts)
  • Pressure and release
  • Our attitude as we deal with our livestock

One and Two Day School Outline

  • What is the value of stockmanship?
  • What are the advantages to the handler and to the livestock?
  • Using the natural instincts of livestock
  • Predator/prey relationship
  • Your positioning
  • Pressure and release
  • Movement—good and bad
  • Where and how to begin training the herd
  • At the gate
  • Sorting livestock
  • Working in the corral
  • Loading livestock
  • Receiving new animals
  • Weaning
  • Our attitude as we deal with our livestock

Marketing School Outline

  • Know and understand yourself
  • Sell/Buy compared to Buy/Sell
  • The only price that matters
  • Know your resources (money, feed, livestock, and time) and how to manage them
  • Determine what to sell and what to buy
  • Make a profit and stay in business
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