In the process of collecting material for a book about Mom and Dad’s life, I realized the depth and importance of material on the stockmanship.com/subscription website written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn’t re-read them recently. Also, the process of reading through the posts on the website starting with the earliest ones is a little tedious (at best).
In talking with Mom and Richard, we tried to think of the best way to distribute Dad’s writings about marketing. We decided to transcribe the marketing DVD for the introduction to Dad’s marketing techniques and then include almost all of the posts from the subscription website on the topic of marketing in a form that’s much easier to read and digest. You can even make notes on the margins!